2 days of talks, takeaways and tales of transformation, by Design. At the first DesignUp Asia conference.
Called “the definitive design-in-tech conference” and listed amongst the world’s “most exciting design events” – DesignUp Asia conference comes to Singapore. With a stellar speaker lineup, workshops, masterclasses and a specially curated single track conference.
What people say…
“When you walk into DesignUp, it looks like a design conference in Europe or North America… They’re aware […] and they’re trying to push the profession forward.”
Khoi Vinh
Principal Designer, Adobe, Ex-Director NYT
“High quality, well organised and seriously impressive. We need more conferences like this in Asia.”
Kiat Lim
Regional Leader, IXDA AsiaPacific
“Major shoutout to @DesignUpConf […] one of the top design & tech conferences. […] It is taking the industry where it needs to go. If you haven’t attended, check it out.
Lauren Celenza
Senior Designer at Google
Our Sponsors, Partners & Friends…
Speakers at DesignUp Asia 2019

Alysha Naples 🇺🇸

Chief Experience Officer, Coach, Speaker, Strategist

Tatiana Toutikian 🇱🇧

Service & Industrial Designer + Critical Design

Eric Snowden 🇺🇸

Senior Director of Design, Adobe

Anshumani Ruddra 🇮🇳

VP of Product – Social and Gaming at Hotstar. Tinkerer. Fixer. Product Builder.

Yvonne Tse 🇳🇿

Senior Consultant | Service Lead (User Research) at Assurity Consulting Ltd

Jacks Yeo 🇸🇬

Deputy Executive Director DesignSingapore Council, Singapore

Katja Forbes 🇦🇺

MD Designit AU & NZ | Top 10 female entrepreneurs in Australia

Kiat Lim 🇸🇬

Principal Designer. IxDA Regional Coordinator. Lift buttons enthusiast.

Maish Nichani 🇸🇬

Director at PebbleRoad, Singapore

Shiva Viswanathan 🇮🇳

Formerly - MD Brand Union, ECD Ogilvy, Founder Apparatus Media Lab

Mitushi Jain 🇸🇬

Senior User Experience Designer at Visa Innovation Centre, Singapore

Amy Huang 🇸🇬

Human-center design leader | Head of Design at RedMart

Poon Wen Ang 🇸🇬

Design Director, Aleph

Sebastian Mueller 🇸🇬

Chief Operating Offer and Co-founder of MING Labs
Tuesday, June 18th, 2019
Spend an entire day with a leader discovering a process or exploring an Idea in-depth. Hosted at the National Design Centre located at 111 Middle Road.
Masterclass 1
June 18th (09.30 – 17.00)
Trusting Invisibility – Ethics & Design for AI
By Katja Forbes

So how can you trust something that you can’t see?The way many of the decisions that artificial intelligence makes for us are completely obscured. We can either be concerned about all of it, or at some point we will need to place our trust in the invisible. We need to trust that when the technology was created, it was created with someone who had similar concerns as you do. This masterclass explores how ethics can and must be infused in designing for AI.

Masterclass 2
June 18th (09.30 – 17.00)
The New
By Tatiana Toutikian

Technology and its businesses, modifies humans. Our lives have changed profoundly after the digital revolution. Newfound hand gestures have risen since the conception of our handheld devices. Our biological morphology has altered due to how we process, package, and market food. New emotional dependencies have been created since WhatsApp messages. There is a whole world out there unravelling that design isn’t participating in uncovering. In this workshop, we find those hidden worlds.

Masterclass 3
June 18th (09.30 – 17.00)
Design Thinking with Adobe XD
By Shandar Junaid

Design Thinking with Adobe XD – a practical and hands-on insight into the world of prototyping where you get to make an app and learn about applying Design Thinking methodologies and best practices to your UX workflow with Adobe XD. Attendees are requested to carry a laptop with Adobe XD installed. Adobe XD is a free software and can be downloaded here

Conference Schedule
Wednesday, June 19th, 2019
09:00 – 09:30
Check-in & Registrations. 💼
Register, collect your badge and conference kit.
09:30 – 10:00
Introduction to DesignUp
10:00 – 10:30 AM
Katja Forbes
MD Designit AU & NZ | Top 10 female entrepreneurs in Australia
10:30 – 11:00 AM
Tea/Coffee Break. ☕
11:00 – 11:30 AM
Tatiana Toutikian
Service & Industrial Designer + Critical Design #Interactions #DigitalDesign
‘Dark Futures and Bright Visions’
Why its mandatory to study the future to design the present.
11:30 – 12:00 PM
Eric Snowden
Senior Director of Design, Adobe #InteractionDesign
12:00 – 12:40 PM
Lightning Talks ⚡
🇮🇩 Ukasyah Qodratillah Ananda Putra
Designing for the Indonesian’s bottom half of the pyramid
🇲🇲 Grace Su Lei Naing
Open Sesame: Uncovering farmers’ decision points
Design process on understanding the sesame eco-system in Myanmar, through the lens of smallholders.
🇸🇬 Wenshu Kwek
Continuous Design – Adapting to agile software development
12:40 – 01:00 PM
Mitushi Jain
Senior User Experience Designer at Visa Innovation Centre
‘Designing for the invisible’
“Don’t make me notice what I’m doing. Just make it simple.” In interaction design we might traditionally have referred to this idea as “usability”.

A new era of design is now taking that notion many steps further. Great digital products today aren’t just usable. They blend so seamlessly into our daily lives that we can be forgiven for thinking that there’s no product there at all.

Let’s discover what it takes to design for an invisible experience and make a visible impact.

01:00 – 02:00 PM
Lunch. 🍴
02:00 – 02:30 PM
Yvonne Tse
Senior Consultant | Service Lead (User Research) at Assurity Consulting Ltd #VR #UserResearch
‘Back to reality – the challenges and joys of conducting user research in virtual reality’
Learnings from using immersive technology to support the understanding of the user experience of physical spaces – what worked, what didn’t work and what we still haven’t figured out.
02:30 – 03:00 PM
Anshumani Rudra
VP of Product – Social and Gaming at Hotstar. Tinkerer. Fixer. Product Builder.
‘5 Lessons in Scale, Engagement and User Delight from India’
Affordable data and access to smartphones have turned the world’s largest democracy into the biggest consumer internet opportunity of our times. But with this scale, come challenges very few of us have faced before in Asia. Having worked across a spectrum of consumer internet businesses in India, Anshumani will share some of his hard-learnt lessons in solving and building for scale, engagement and user delight.
03:00 – 03:30 PM
Tea/Coffee Break  ☕
03:30 – 04:00 PM
Sebastian Mueller
Chief Operating Offer and Co-founder of MING Labs
‘China – UX Best Practices to Scale the Great Wall’
Got a digital product and looking to launch in China? Wondering how cultural differences shape local preferences, and why Chinese interfaces look and work like they do? Having worked in the field of UX in China and Southeast Asia for almost a decade, Sebastian will share his insights, some lessons learnt and tips in adapting digital products that delight Chinese users.
04:00 – 04:45 PM
Panel Discussion – ‘Bridging Business & Creative’
How do we bridge the chasm between business and design? With design systems are we sacrificing the art or innovation for efficiency and speed? Is design a support function in technology enterprises? Is design tactical or strategic for startups? Find answers from leaders in business and design in the GrillUp session at DesignUp Asia Edition.

Shiva Viswanathan (Moderator), Advisor, DesignUp, Formerly – MD Brand Union, ECD Ogilvy, Founder & Exec Director Apparatus Media Lab

Jacks Yeo, Deputy Executive Director DesignSingapore Council, Singapore

Kiat Lim, Principal Consultant at KIAT.SG

Maish Nichani, Founder and principal of PebbleRoad

04:45 – 05:20 PM
Alysha Naples
Chief Experience Officer, Tin Drum. Coach, Speaker, Strategist #NewInterfaces #DesignEthics
‘Beyond Screens’
05:20 – 05:30 PM
Closing Remarks
Why People Attend DesignUp Conferences
Learning you can apply fast

DesignUp indexes on the pragmatic and the actionable! Each edition is curated with diverse groups in mind: whether you’re working in Fintech or Govt Services, student or practitioner – with an MNC or Startup! We focus on fungible, cross-connected learning that you can start applying once you’re back at your desk.

And inspirations that last longer

Beyond applicable insights – we also focus on finding speakers and content that’s inspiring. That would continue to inspire you months after the event is over. Help you chart a path in your Design & tech journey. Students, non-Designers, aspiring-Designers attest to the value of the big pic that they find at DesignUp.

Connecting people, ideas, opportunities

DesignUp is all about connecting the dots. Wether you’re looking to better your process, refine leadership chops, find answers to career dilemmas or just reconnect with old friends and colleagues – we provide the space, the speakers and the setting for ideas to collide, flourish and create something afresh.

June 18th (Masterclasses)
National Design Centre
111 Middle Rd, Singapore 188969
Get Directions
June 19th (Conference)
Drama Centre Theatre
100 Victoria Street, National Library Building, Level 3, Singapore 188064
Get Directions
Still have a question? Email us at team@designup.io

Are tickets refundable?

Unfortunately, No. Tickets once booked cannot be cancelled. However, if you wish to transfer them to a colleague or a friend send us an email at team@designup.io with your Booking Reference No. and the name, Email ID and Phone No. of the attendee you wish to transfer it to.

Why are there 2 venues?

The Training rooms at the National Design Centre, provide a great environment for Masterclasses on June 18th. The conference on June 19th will take place at the Drama Centre Theatre on the opposite side of the road.

Do you provide group discounts?

We provide a 15% discount for groups of 10 or more. Please write to team@designup.io and we will help you out with the coupon code.

Do you have social events where we can interact with speakers?

Speaker and Networking dinners will be announced close to the date. Do follow our social media channels and website for more information.