DesignUp Deconstruct: Understanding the State of Design-In-Tech, in India & SE Asia

“With an incredibly diverse population of more than 1.3 billion people, it’s safe to say India has its own unique opportunities in the world of digital products. In many ways, it is the new frontier of UX design — with a hungry, driven group of new UX designers ready to find unique solutions to local and global problems” says Patrick Faller, in his post exploring the unique challenges and opportunities for the Ux industry in India.

And yet, to understand Design maturity in organisations, from zooming in on valued skills, to understanding hiring landscape and emerging trends, our first (and often only) port of call is usually studies and reports from America’s East and West coasts.

With DesignUp Deconstruct — we want to change this construct.

“DesignUp DeConstruct is an in-depth study that turns the spotlight on Design within tech-led organisations and startups—and in companies embracing ‘digital.’

We want to uncover and amplify voices from India and SE Asia, understand the hopes, aspirations and realities of the many professionals and students that make up this growing specialism— and opportunities that this thriving Asian ecosystem offers.”

We want to deconstruct this broad, evolving profession, understand trends — in skilling, hiring, education, industry expectations, team, maturity, leadership. And more. We want to deconstruct and reconstruct and provide a comprehensive India (and SE Asia) centric perspective.

“This is not a salary survey, the place where people love to lie. It’s a place where truth helps us grow as a unique community”

– Ripul Kumar

Unique journeys & shared futures

“The unique Indo-Asian journeys to where our profession is today, and our shared futures is a special focus of the DesignUp Deconstruct Report”

And then there’s our shared future — what does the Indo-Asian-centric world look like in the future? Design-in-Tech within our very unique cultural, social fabric. We want to understand ourselves uniquely.

Can I participate?

You can participate anonymously or choose to identify yourself. We won’t ask you any intrusive personal questions. Promise!

We are also interviewing a small set of Designers, Business and Design leaders in person. We have already started with the exercise.

What’s the end goal?

“The DesignUp Deconstruct Report is for you, by you—not just to read and share, but to act on and use”

– Saloni Sabnis

Why should I participate?

A report for you and by you
The more people participate the more comprehensive the study becomes. Lets come together to learn about and understand our own community, connect more dots and spot outliers. Once we put it together, it will be shared back with you!

Find your own takeaways
The report aims to bring takeaways for you, your career and your company by comparing to the rest of the design landscape. Whether you’re a student or a professional, it’ll help you locate yourself, your team and your org in the broader industry within India and SE Asia.

Don’t just read it; Use it.
We hope the report becomes a tool for action — to share within your org, with your managers and your peers. A broad map for your team’s pathways, to plan hiring and staffing, or learning and training.

Will it take time?

“Anything worthwhile takes time: To fill in the survey, all it takes is just 15 minutes!”

All it takes is 15 minutes — anything worth doing does take some time and effort. And it’s just a fraction of the time you might spend on social media in a day. Or queuing up and waiting for your food at a self-serve cafe. And for a worthwhile cause. And something that will last and serve the community.

Who’s behind this?

Agnostic and ambitious — that’s the cornerstone of the DesignUp Deconstruct Study.

The effort is supported, in an individual capacity, by a lot of Designers and Design Leaders across the country and across organisations.

Start, share and spread!

I let my voice be heard in India’s & SE Asia Design-In-Tech community. Via DesignUp Deconstruct

About Us

DesignUp started with the idea of raising the design agenda within tech companies and tech-led businesses. To make tech, businesses, products and services thoughtful, human and humane, by Design.

DesignUp is volunteer-driven and community led. There are no full time salaried employees—we all have our day jobs. For us, DesignUp is a passion and unifying force.

Core Team

DesignUp’s core team includes Abhishu, Anindita, Baisam, Dharmesh, Jay, Lucky, Manu, Nikita, Nitesh, Narayan, Prabin, Saloni, Sima, Supriya & Tuhina.

Advisory Board

DesignUp Advisory board, constituted in 2018, has Katja Forbes, Vandana Abraham and V Shivakumar on the team.


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