Sulekha Rajkumar is an an independent graphic designer, type designer and lettering artist based in Mumbai. A graduate from Sir J.J. Institute of Applied Art, she has worked at design firms such as Grandmother India (Mumbai) and Ray+Keshavan | Brand Union (Bangalore) where she headed the design department as Senior Design Director. A firm believer in strategic brand transformation, she has over the course of eleven years, designed and led branding projects across various sectors – Aviation, Personal Care, F&B, Healthcare, Banking & Financial Services, Hospitality and Technology, on brands such as Vistara, Mother Diary, Yardley, Cipla and Micromax to name a few.
Her current set of clients includes United Spirits Limited and Cipla, where her focus is to deliver design solutions that have a strong strategic backing to help brands tell their story. As a type designer, she collaborates with the type foundry Ek Type, where she designs fonts in both Latin and Bengali scripts. She has co-designed fonts such as Baloo (Latin) and Baloo Da (Bengali) and designed Sama (Latin).
She has conducted numerous talks and workshops on lettering, type design and branding and is a member of the visiting faculty at design institutes, namely Srishti Institute of Design, Bangalore. Her work has been featured in the Dieline, Pool Magazine and has won awards at D&AD and Kyoorius Design Awards.