Principal Manager of Creative Cloud Evangelism at Adobe Systems with an affinity for creative technology, Rufus Deuchler has established himself as a leader in a very specialised area. With a background in corporate and editorial design, he brings more than 25 years of hands-on experience using Adobe software to the creative table. In addition, Rufus delivers comprehensive talks to audiences large and small across the globe. Based in Italy, Rufus enjoys traveling the world to further his mission as a software evangelist. As a member of the Creative Cloud Community Team he is also responsible for the German version of Adobe Live, and is very present in the European Creative Community.