Ovetta Sampson

I have lead research on dozens of AI projects including: autonomous vehicles, intelligent software products powered by AI, developing responsive and predictive services to augment customer service products and services as well as AR/VR and AI digital applications.

I’m obsessed with ways to make future technology more human-centered and have over the last 18 months helped IDEO develop some principles and practices to blend the unique special sauce of design research with the rocket fuel that is data science and machine learning to produce incredible design.

Working side by side with data scientists for most of my career at IDEO and beyond has helped me to codify the theoretical into practical ethical guidelines to develop human-Centered AI.