I am proud to be one of the Australian pioneers in the field of experience design and all of its components – research, emerging technology as well as service design, customer experience (CX) and user experience (UX).
As the Managing Director of DesignIt, Australia & New Zealand, I lead a dynamic crew that works with ambitious brands to create high-impact products, services, systems and spaces – that people love. I am also proud to be International Director on the Global Board of the Interaction Design Association (IxDA).
Back in 2014, I founded syfte, a specialist business in research and experience design. In late 2018, the business was acquired by the international firm Wipro, and I was announced Australian Managing Director of DesignIt.
One of my personal motivations is to inspire other women, especially in this industry, to reach toward their definition of professional success.
Also, a published contributing author, I am a regular national media commentator for my industry. Having overcome seemingly insurmountable obstacles, my vision, determination and sense of purpose has helped me to become an exceptional thought leader and inspiration to women across the world.